Data Visualization
visualization 1
Themes and Topics
Using an AI model, we tried to identify the recurring themes and topics in people’s responses from 2020. For that we used the prompt “Can we identify any recurring themes or topics in the comments based on the dates?” And the AI model identified 10 such topics in which “Innovation” was the highest. This concludes that people wanting innovation as a part of market renovation is high in number.
Sentiment Analysis
To gain deeper insights into the sentiment expressed within the comments obtained from the dataset, we employed AI-powered sentiment analysis. By leveraging natural language processing (NLP) techniques, we were able to categorize the comments into different sentiment categories, namely neutral, positive, or negative.
visualization 2
After extracting keywords based on the frequency of words appearing in the data, we have generated a word cloud based on these keywords, as follows:
In this word cloud, "KIRKGATE MARKET" is prominently positioned at the center with the largest font, clearly indicating the focus of the survey. Surrounding this are larger terms such as “REFURBISHMENT,” “LEEDS,” “VENDORS,” and “ENTRANCE,” revealing key concepts related to market renovation, location, traders, and entrance design.
Words like “PLANNING” and “ARCHITECTURE” stand out, highlighting the importance of planning and architectural design in the market's transformation process. Additionally, terms such as “OUTDOOR MARKET,” “OPENING HOURS,” and “SOCIAL MEDIA” display public interest in aspects like the layout of the outdoor market, arrangements for business hours, and promotion through social media.
Overall, this word cloud communicates the multifaceted aspects of market upgrades and community engagement with varying colors and font sizes. The use of color adds visual appeal and may symbolize different types of feedback or data themes. This word cloud provides valuable insights into the improvements and expectations for KirkGate Market, offering crucial information for market planners and operators.
visualization 3
We used AI technology to create a conceptual design for the future planning of Kirkgate Market, based on seven specific comments related to frequently used keywords. Through consumer expectations, the AI can generate an image that depicts the potential development of Kirkgate Market. It is worth noting that AI-generated images may contain technical errors or inaccurate details, and there might inevitably be text errors or visual inconsistencies in the images we create.
【2020/1/30】 The market needs a complete technology overhaul.;There should be a smart market initiative, similar to when you have smart cities.;Things like click and collect where you can browse all the shops online and put everything in one basket and collect it all at once, would be helpful for office workers.;They should also integrate all the stores on to Amazon Marketplace so those outside of Leeds can make orders, it would open up the market to a huge untapped consumer base.;I'd also want to see a Leeds market app, it would be good to see daily offers, you could do daily basket comparisons on everyday items like fruit and veg and why it's cheaper to go to the market.;Even something as simple as an Instagram page for the market would be helpful.;I just don't understand why this isn't happening.
【2020/1/30】New design for the entrance of Kirkgate Market on New York Street.
【2020/1/31】I like idea of huge blank canvas and invite artists to decorate it every 6 months.
【2020/9/21】It's even simpler than that.;Require all stallholders to accept contactless payment with no min spend;Extend opening hours to at least 6pm weeknights and enforce stalls not closing early;Find a way to offer free 1h parking to shoppers (dig out the outdoor market to make basement parking like in many EU countries then put deck back on top for outdoor market; Pedestrianise Vicar Lane out front.
【2024/3/22】Intriguing - still not sure how well it will do, but investment nonetheless;Plans for new Leeds Kirkgate Market food village are stacking up nicely.
【2022/12/23】Good points. I would have thought improving the existing market would be better than opening a new on the outside part of the market. Also could this Boxpark be an excuse to close the outdoor part of the market to accommodate it and perhaps open the door for the full redevelopment of the outside part of the market in future? It would also be nice if the George Street frontage to the market is finally redeveloped to something fitting of a city centre and not a suburban shopping parade.
【2024/3/25】I like it. STACK must clearly think there is demand, too.;The rest of the outside area needs improvement. What makes a good outside public space? It's a decent public realm. Some high-quality seating and landscaping would be welcomed, especially given that the elderly use the fruit and veg stalls near the bus station a fair bit. Four metal chairs were around a burger van the last time I was there. That was it!